“Dimensions, a monthly published by the National Catholic Development Conference” We can all agree that the goal of any successful fundraising effort is to make a meaningful connection with the prospective donor, and elicit a positive response….and donation! The means by which we make that connection, and attempt to create a “golden thread” between the fundraiser and the prospective donor is the basis for much debate. Many pundits claim that email is a viable, cost-effective and efficient … [Read more...]