The vast majority of Catholic fundraising organizations use direct mail to acquire new donors and raise much-needed funds. Successful Catholic fundraisers know that the role of the list broker is much more than a simple vendor role. Successful fundraisers include the list broker in strategic planning and inform the broker of new developments and changes that will impact the circulation plans, goals and objectives. What exactly does a fully informed and engaged list broker do for a fundraiser? … [Read more...]
Dollars and Sense List Management
Perhaps one of the more common and vexing questions an Executive Director or senior fundraising executive must confront is the seemingly simple question: "Should we rent our donors names to other, qualified mailers?" Making the right decision is made even more difficult if the decision-maker is unclear concerning what the substantive issues are, what the "right" questions are, what the "right" answers are, and what the options for a list owner are. Where to begin? Firstly, most list owners … [Read more...]
NCDC Dimensions: Direct Mail
“Dimensions, a monthly published by the National Catholic Development Conference” We can all agree that the goal of any successful fundraising effort is to make a meaningful connection with the prospective donor, and elicit a positive response….and donation! The means by which we make that connection, and attempt to create a “golden thread” between the fundraiser and the prospective donor is the basis for much debate. Many pundits claim that email is a viable, cost-effective and efficient … [Read more...]
